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Accessible PDF Format for Google Google-Ads-Video Exam Questions

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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 2

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 3

Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.

Topic 4

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

Topic 5

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

Topic 6

Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

Topic 7

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 8

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 9

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 10

Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.

Topic 11

Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

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Google-Ads-Video Certification Training Dumps Give You Latest Exam Questions

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Google Ads Video Professional Assessment Exam Sample Questions (Q32-Q37):

NEW QUESTION # 32
What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?

A. Perspective
B. Consideration
D: Action
C. Awareness

Answer: B

Explanation:
C: Consideration:
The consideration objective focuses on influencing potential customers during the decision-making process.
It aims to make your brand a top choice when users are evaluating options.
Awareness is about initial exposure, action is about immediate conversions.

NEW QUESTION # 33
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

A. Because it prevents Google Ads from double-counting conversions.
B. Because the Video campaign will automatically use assets from the other campaigns.
C. Because more campaign extensions will be available for the Video campaign.
D. Because it'll allow for faster approval by the system for new ads.

Answer: A

Explanation:
C: Because it prevents Google Ads from double-counting conversions.
Keeping campaigns in the same account enables Google Ads to accurately track conversions across different campaign types and avoid attributing the same conversion to multiple sources.
This ensures accurate reporting and optimization.

NEW QUESTION # 34
After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

A. Masthead ads
B. Non-skippable in-stream ads
C. In-feed video ads
D. Bumper ads

Answer: D

Explanation:
D: Bumper ads:Bumper ads are 6-second, non-skippable video ads, ideal for delivering short, memorable messages.
They are perfect for remarketing and reinforcing brand recall after longer awareness campaigns.
Masthead ads are for large-scale awareness, non-skippable in-stream ads are longer, and in-feed video ads are for discovery.

NEW QUESTION # 35
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use smart bidding.
B. You'd use conversion tracking.
C. You'd use Custom Intent Audiences.
D. You'd use click-through rate.

Answer: B

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 36
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

A. Enabling Video ad extensions within their Google Search campaign ads.
B. Avoiding double serving ads in the Google Search results.
C. Receiving a reduction on their average cost-per-view.
D. Preventing Google ads from double counting conversions.

Answer: D

Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.

NEW QUESTION # 37
......

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Sam Reed Sam Reed

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